Designing a showcase website from scratch for the ASU AI Carnival — organizing complex, multi-scale student projects into a coherent, navigable experience.
DCI 691 — Human Creativity x AI in Education challenged students to build real AI-integrated products. My task was to design and launch a website that would showcase the entire class's diverse projects from the ASU AI Carnival event. The core challenge wasn't visual — it was organizational: how do you present macro, meso, and micro-scale projects in one coherent space without losing the user?
The AI Carnival featured a wide range of student projects — some big systemic ideas, some focused tools, some micro-interactions. Presenting all of these on a single site without a clear organizational framework would result in a confusing, unusable experience. The challenge was structural before it was visual.
Before opening Figma, I mapped the content taxonomy. The key insight was grouping projects by scale — macro (system-level), meso (feature-level), and micro (interaction-level) — giving users a mental model before they even browsed individual projects.
I ran through multiple design cycles — starting with structural wireframes to solve the navigation problem, then moving to high-fidelity to refine visual hierarchy and readability, then iterating based on feedback before the live event.
This project required the full design stack — not just visual design, but structural thinking, user research through observation, and hands-on development. It's one of the clearest examples of my ability to take a product from nothing to shipped.
The site was showcased at the ASU AI Carnival — a public event held at Dreamscape Learn at ASU Tempe. Students, faculty, and guests browsed the site live, exploring projects across the macro, meso, and micro categories. I was on hand to walk visitors through the site and gather live feedback.
DCI 691 was uniquely challenging because there was no brief, no template, no existing brand to build from. Every decision — how to group content, how to label navigation, how to present projects of vastly different scales — was made from first principles. It sharpened my instinct for information architecture and reinforced that good UX starts with structure, not aesthetics. The live showcase was the real test — watching people navigate the site in real time validated the organizational decisions and surfaced a few areas I'd refine further.